Wednesday, May 6, 2009

Elevating Empathy

The best CSR training is not simply a matter of learning a script, nor is it a type of treatment to dole out to nameless, faceless customers. Indeed, the most effective customer service training teaches how to relate to individuals on a personal level. That is not to say that a CSR should become intimately involved in the lives of their customers, but they should view those people as humans who desire and require a truly interactive experience. Unfortunately, even the most well thought out scripts cannot be tailor-made to suit every person and every experience; therefore CSRs must learn how to connect and empathize with their customers.

Elevating empathy is not a simple process that can be learned over night. Companies can spend hundreds or thousands of dollars on customer service training and still struggle with relating to customers and prospective clients. The only way to really learn how to have compassion is to listen to the customer or prospect when he or she speaks, and attempt to understand their needs.

This may sound simple, but the process is one that can only be mastered by persons who are willing to go the extra mile when working with customers. It is far too simple for CSRs to instead choose to be merely adequate, using the cookie cutter approach to customer service. However, companies that wish to sustain long term success must strive to keep customers happy, and that can only be done by offering them the time and the treatment that they so deserve.

Customer service training and sales training is offered to businesses of all sizes and from all industries through Molloy Business Development Group, LLC.